#1 Natural Toothpaste Brand, (Nielsen Jan. 2021) That naturally fresh feeling is within reach. Just grab a tube of Tom's of Maine Fluoride-Free Propolis & Myrrh Natural Toothpaste. Turns out, herbal resins propolis and myrrh help promote a naturally clean, healthy-mouth feeling. With a range of naturally derived ingredients, this fluoride-free toothpaste helps fight plaque, whiten teeth and freshen breath. Plus, it contains the naturally great taste of Fennel. What's not to love? And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin. Order Tom's of Maine Toothpaste, and discover our range of natural oral care products. At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.