Toasted whole wheat berry flakes combine with whole flaxseeds in this American Heart Association Heart-Check certified cereal! We take hard red winter wheat berries from the American heartland and then steam, roll and toast them. We blend them with just a touch of barley malt and salt to enhance the natural flavor of the whole grain. Then we add flaxseeds. And thats it. Our traditional method preserves the natural fiber, nutritional value, shape and flavor of the whole grains. Each serving has 10 grams of fiber and 9 grams of protein to help promote all-day energy. With less than 1 gram of sugar, you get to decide how sweet you want it. Enjoy by the bowl, sprinkled over yogurt or to add crunch to salad and soup. Also available in new 13oz. value size.