Not all bears hibernate for the winter. Some like to keep active all year round. These are the fit-minded bears behind V'nilla Almond Fit Granola, with Non-GMO project verified whole grain oats, almonds, and natural vanilla flavor. Perfect for the bear on the go and it's vegan and Kosher Pareve. We're just going to come out with it. Bears make the decisions around here. They pick out the ingredients, create new flavors and taste-test every batch of granola we make. Nothing goes out the door before it gets their bear stamp of approval. Now you may be thinking, why? Employing wild, unpredictable animals seems like a terrible business plan. Sure, we admit sometimes things can get a little awkward, like when the company picnic is BYOB (bring your own bees). But the truth is, the bears keep us honest. Their instincts always point them to the highest quality foods found in the wild.